| Page speed and Core Web Vitals | Improved a lot in recent years, and still dependent on how much is stacked onto a page. A heavy fleet gallery is the usual problem. | Custom coded and built to a performance budget, held as vehicle classes and locations are added. |
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| SEO control | Good: per page title and description, slug control, canonical tag, index toggle, social tags, and custom meta tags. | The same controls, plus the page architecture and internal linking that decide whether those tags have anything to rank. |
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| Structured data | Supported, with a documented limit on how many markups can be added per setting. | Generated from the page content, with no per page cap and no chance of the markup contradicting the words. |
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| AEO and GEO readiness | Possible with manual work in the SEO panel. | Answer first structure, visible FAQ blocks, and llms.txt plus llms-full.txt published and kept current. |
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| Hosting and security | Included, on Wix multi cloud hosting with security monitoring. Not optional and not portable. | Included, on Cloudflare, and the domain and content leave with you if you go. |
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| Who does the work | You. That is the product. | Us. That is the product. |
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| Ongoing maintenance | Platform upkeep is handled. Content upkeep is entirely yours. | Both handled, with a stated turnaround on every change. |
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| Content and blog | A blog is available. Writing it is your evening job. | Researched articles written and published for you every week. |
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| Design for a fleet | Large template library, general purpose, edited by you toward a rental shape. | Built for this niche: class pages, specification blocks, gallery order, location pages, reservation flow. |
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| Accessibility and policy pages | Accessibility tools exist in the editor. Policy pages are yours to write. | Built in, plus policy pages written for a rental business with consent that genuinely gates scripts. |
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| Cost model | Plan tiers from Light through Core, Business and Business Elite, mainly separated by storage and marketing features. | One monthly fee for everything, with the build fee invoiced only after launch. |
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| Ownership and lock-in | Wix states a Wix site must run on Wix servers and cannot be exported. | Domain registered in your name, transferred free on request. Content and photography yours. |
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