A website for passenger van and minibus hire built around groups, airport runs and driver options

What the first month looks like

Three beats, specific to passenger van and minibus. The site is live in 7 days on the first plan, and this is what changes after that.

1. 1Week one: the two services get separatedSelf drive hire and driver led transfers stop sharing a page. Each gets its own explanation, its own capacity table and its own path through the reservation flow, so a group never has to guess which one they are asking for.
2. 2Week two: capacity questions answer themselvesEvery vehicle page carries seating and luggage capacity as a plain specification block, so a group organiser picks the right size before they enquire rather than on the phone or, worse, at collection.
3. 3Month one: the corporate side gets its own front doorRepeat group travel, standing airport runs and invoiced accounts get a page describing how they work, and the reservation flow flags them so they reach the person who sets accounts up.

Three ways to run it

Compare the plans

Why we build these pages to be fast

A faster page can lower what you pay for a click, and it keeps more of the visitors you have already paid for. Here is the mechanism, in plain words, with the sources attached.

• You already paid for the click

  A visitor who taps your ad on a phone with two bars of signal and waits for a heavy page is a click you have been charged for and a renter you never met. Speed is not a technical score here, it is how much of what you already spend actually reaches the fleet.

• What Google actually says

  Google says ad quality and landing page are one of the six factors behind Ad Rank, and that higher quality ads can often lead to lower costs per click. A faster, more relevant landing page can lower what you pay for the same click. It is not a guarantee, and nobody can promise a figure.

• The same pages have to rank

  Google Search Central states that Core Web Vitals are used by its ranking systems, alongside the rest of page experience. The page a renter lands on from an ad is usually the same page you want ranking without one, so the work counts twice.

• Photography is the hard part, and it is the point

  A rental page lives on photography, which is exactly what makes most of them slow. Images are compressed and served in modern formats automatically, fonts never block the page, and every page we add follows the same budget as the first, so the 90+ PageSpeed target holds as the fleet grows.

Sources: Google Ads Help, "About Ad Rank", checked September 21, 2026. Google Search Central, "Understanding page experience in Google Search results", checked September 21, 2026. We state the mechanism, never a promised cost per click, position or ranking.