Current site audit
A review of existing pages, rankings and content worth keeping.
A car rental website redesign that protects what already works before it changes anything
A rental website redesign starts by identifying what the current site already has going for it, such as pages that rank or content worth keeping, so the rebuild carries that forward rather than starting from a blank page and losing it.
What it costs
- Plans$127 a month
- Build fee$697, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
An audit before a single new page is built
We review the current site during onboarding: which pages already rank, which URLs have external links pointing at them, and which content is worth carrying forward. This audit decides what gets rebuilt with the same information in the new design and what gets replaced entirely.
Old URLs redirected, not abandoned
A page or link someone already has, whether from a search result, a bookmark or a marketing campaign, should not break because the site changed. Old URLs that no longer exist in the new structure are redirected to their closest match, protecting the value built up by the previous site.
From a marketplace listing or outdated theme to a real fleet site
Many rental businesses start on a marketplace listing or an old template theme that was never designed for the fleet's actual structure. The redesign moves that content into a proper fleet class and location architecture, with the reservation flow and photography improvements described elsewhere in our services, without waiting on a full rebuild from scratch.
What you get
URL redirect mapping
Old addresses mapped to their closest new equivalent.
Rebuilt fleet architecture
Existing listings restructured into proper class and location pages.
Full custom coded rebuild
The whole site rebuilt on the same custom coded foundation as any new build.
Launch timing coordinated
We confirm exactly when it is safe to retire the old site.
Who this is for
Fleets with a site that used to be fine. Usually it is three to six years old, slow on a phone, missing half the fleet, and nobody has logged in since the person who built it stopped answering.
What this does not cover
Four things people reasonably expect and do not get, written here rather than discovered later.
- Keeping your current platform. A redesign here means rebuilding on a site we host and manage.
- A promise about rankings after the move. We commit to the redirect work, not to an outcome.
- Rescuing content that no longer exists. If pages were deleted years ago, there is nothing to carry over.
- Rebranding. We work with the brand you have; a new logo and identity is a different job.
What moves the effort on this
The monthly fee is the same whatever your fleet looks like. These are the things that decide how much of the first two weeks goes where.
How many pages you have now
A fifteen page brochure site maps quickly. A site with two hundred pages, half of them orphaned, needs real redirect work.
How much content is worth keeping
Articles that already earn traffic are rebuilt rather than dropped, and deciding which ones is a judgement call we make with you.
How broken the current URLs are
Clean, readable addresses map easily. Query strings and session parameters from an older platform take longer to untangle.
Whether the photography can be reused
Old images are often too small or too inconsistent for the new class pages, which is when a photography session gets scheduled.
How long it takes, and in what order
Migration happens inside the build rather than as an extra phase. We review your current site on the onboarding call, map every old address to its closest new one, rebuild the content worth keeping, and launch in seven to fifteen days depending on plan. You cancel the old hosting only once the new site is live and you are satisfied with it.
Live in 7 to 15 days from the onboarding call depending on the plan, then 5 change requests a month completed within 2 to 5 working days.
What clients say about the work
Named reviews from rental businesses we have built for, each about the part of the site that changed.
My worry was the touring vehicle requests page we had linked from years of emails. Every legacy address was cataloged, mapped and tested before go-live. Launching no longer meant abandoning everyone holding an old link.
Page migration and redirect mapping for touring vehicle requests
Majid HouraniDepot coordinator, surf trip campervan hireChandler, AZWe suspected our touring vehicle requests content existed in two versions. The audit found more. Consolidation came with a checklist, so a change in one place is checked everywhere it matters. Updates stopped being a treasure hunt.
Content audit and update process for touring vehicle requests
Blake NewburyFleet administrator, pet-friendly motorhome rentalBillings, MTI judge a project by what happens after launch, and the touring vehicle requests handover passed. It explains the routine tasks step by step, without assuming any project history. A colleague followed it without a single phone call, which is the real test.
Staff handover and maintenance notes for touring vehicle requests
Anna EllsworthTour inquiries supervisor, family motorhome hire fleetNewark, DE
Case studies where this was the work
Real projects for rental businesses, from the starting point to what changed. Clients are described by type and region, not named.
Launch, changes and handover
One approved version of the touring vehicle requests facts
Nigel WheatleyService desk lead, long-term touring van hire, Stamford, ConnecticutRead the case studyOur touring vehicle requests information contradicted itself so often I checked nothing. Having one source of truth changes that.
- No dead ends: migrating touring vehicle requests properlyAdventure campervan rental, Cedar Rapids, Iowa. 20 working days.
- Recorded approvals for touring vehicle requests changesVintage camper hire company, Albuquerque, New Mexico. 25 working days.
- Touring vehicle requests documentation the team can actually useWeekend camper rental fleet, Springfield, Missouri. 25 working days.
What people weigh this against
Nobody buys a website in a vacuum. You are weighing this against the builder you already pay for, the person who made the last one, or leaving things as they are. We have written all ten comparisons honestly, including the cases where the other option is the better choice for a rental business.
- WordPressUnmatched flexibility, and a maintenance job you inherit. Choose it if someone will own that job.
- WixQuick to start and genuinely easy. Wix states a Wix site must stay on Wix, so plan for that before you build.
- WebflowExcellent platform, still a build tool. The question is who drives it every week after launch.
- Hiring a freelancerA freelancer builds you a site. A managed service runs one. Month four is where the difference shows.
Questions about car rental website redesign
Will a redesign hurt our current search rankings?
A properly redirected migration is designed to protect existing rankings rather than reset them. We cannot guarantee a specific outcome, since ranking depends on many factors, but preserving URLs and proven content is the standard approach on every migration.
What happens to our current domain and email during the switch?
Your domain is pointed at the new site once it is ready, and email is untouched since it uses separate records from the website itself. We confirm the change with you before anything is switched.
Can you migrate from a marketplace listing page rather than a self hosted site?
Yes, we review whatever content and listings you have on a marketplace page and rebuild the useful parts into a proper site of your own, one you control rather than rent space on.
How long does a redesign take compared to a new build?
Launch timing follows the same schedule as any new build, based on the plan you choose. The audit and redirect mapping happen alongside the build rather than adding extra time to it.
Will a redesign lose the rankings we have?
A properly redirected migration is built to protect them rather than reset them. Every old address is mapped to its closest new one, proven content is rebuilt rather than dropped, and the updated sitemap is submitted. We cannot promise a specific outcome, because rankings depend on much more than a rebuild, and this is the standard approach on every migration we do.
Can we keep our current design?
We can carry the brand across, the colours, the logo, the tone. Keeping the current layout usually defeats the purpose, because the layout is normally part of why the site is slow and why the fleet does not fit into it.
What happens to our old site during the build?
It stays live and untouched. Nothing points at the new site until you have reviewed it and approved it, so there is never a gap and never two live sites competing for the same searches.
How do we know when to cancel the old hosting?
We tell you explicitly when the new site is fully live and the domain has moved, so you are never paying two hosts longer than necessary and never cancelling too early.
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.